The earliest purple dyes date back to about 1900 B.C. It took some 12,000 shellfish to extract 1.5 grams of the pure dye - barely enough to dye a single garment the size of the Roman toga. It’s no wonder then, that this color was used primarily for garments of the emperors or privileged individuals.

Over the course of history, purple pigments and dyes became less costly and complex, but one thing has remained the same:

Purple symbolizes nobility and luxury to most people in the world.